There’s a company called Simplifilm that makes really cool videos for businesses.
A lot of what they do is make videos for authors that are trying to sell their books. Ryan Holiday, Robert Greene, Seth Godin, and James Altucher are all authors that have used the service very effectively.
I like this ad for Seth Godin’s Icarus Deception:
I’m a big fan of Seth Godin’s, and I have been long before I saw this video. That’s why I find this ad interesting.
I’ve read a few of his books, and I’ve read his blog for a long time, but I’ve never seen a visual interpretation of his work. Simplifilm articulates very well what is in the book, while at the same time leaving a compelling enough mystery to purchase the book. They do this very well with both businesses and authors. In fact, I’d give them credit for my initial interest decision in purchasing Ryan Holiday’s book, which in turn became one of my favorite and most influential books.
One doesn’t usually encounter video advertisements for books. Logically, it doesn’t make sense right away. Books are textual mediums, meaning they should be publicized with book reviews and recommendations (usually exemplified by the New York Times book review). That’s why I think this is so creative, though. There are a million niche audiences that buy books. I think I’m actually one of them. I don’t read the New York Times book review, and if I did, I would never make a purchasing decision based on it. A review may perhaps put the book on my radar, but that’s about all I’d give it credit for.
A video gives a sneak peak at the book in a visually appealing way from the author’s point of view. The next steps are easier, too. You’re already online; All you need to do it follow the link at the end of the video to check out more information on the book. This is incredibly innovative, and the videos are actually fun to watch.